You Must Have the Elevator Pitch

No matter how far apart business and story-telling may seem to you: be forewarned. For irrespective of how brilliant your business plan or idea may be, it is utterly useless unless you know how to communicate it simply.

What to expect in a Public Relations career

A career in public relations is not for the faint of heart - requiring immense poise under pressure, a diplomat's touch, and the ability to juggle several tasks at once, while working to meet deadlines.